Clifford Richards - Print Club London
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Clifford Richards

Studied book illustration at the South East Essex School of Art and found his way into advertising. That was when he began to develop his paper products – a collection of flat-packed, self-assembled cardboard gift boxes which was soon followed with a range of slot-together animals (‘Slottizoo’) and politicians (Slottiwhozoo). These products were quite unlike anything around at the time and perfectly captured the mood of ‘Swinging London’ in the sixties with its Pop-Art influences.

Encouraed by the commercial success of his products he left advertising to set up his own graphic design business, which also enabled him to develop products for companies like Paperchase and Bloomingdales, as well as his own design projects.

Throughout his career he has continued to develop ideas along with design consultancy and today concentrates on product development for The Original Metal Box Company along with his own graphic projects.